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A/B testing
built for
landing pages.

Send your paid search, social, and email traffic to the right variant — automatically. Get statistically significant results without the complexity.

Free plan includes 1 test · 5,000 redirects/mo

Google Optimize was shut down in 2023. SplitCheck is the lightweight, affordable replacement built for modern marketers.

Up and running
in minutes.

No developer required. No tag manager. No complicated setup.

01

Create your test

Enter your two landing page URLs, set your traffic split, and paste a small tracking snippet on your landing page. CTA clicks are tracked automatically — connect GA4 for custom conversion events.

02

Send traffic to one link

Replace your ad destination URL with your SplitCheck redirect link. All UTM parameters pass through automatically.

03

Declare a winner

SplitCheck tracks visitors and CTA clicks in real time. Once you hit statistical significance, declare a winner and send all traffic to the winning page — automatically or manually.

Everything you need.
Nothing you don't.

Built specifically for performance marketers running paid and email campaigns.

🔒

Three privacy modes

Choose Standard (30-day cookie), Session (cookie expires on browser close), or Privacy mode (no cookies, no personal data) — designed with GDPR, Quebec Law 25, and PIPEDA in mind.

📊

Statistical significance engine

Two-proportion Z-test with configurable confidence thresholds (90%, 95%, 99%). Know when your result is real, not random.

🔗

UTM passthrough

All UTM parameters from your ads and emails are preserved on redirect. Your GA4 attribution stays clean and accurate.

Edge-speed redirects

Redirect logic runs on Cloudflare's global edge network. Sub-millisecond response times mean no quality score impact on your ads.

🎯

GA4 conversion tracking

Connect your Google Analytics 4 property and track any conversion event — purchases, leads, sign ups — directly in your test dashboard.

⚖️

Passthrough mode

Send 100% of traffic to your winning variant after a test ends — without ever changing your ad or email URLs.

🍪

Sticky visitor assignment

Visitors are assigned to a variant on first visit and consistently see the same page — no flickering, no mixed signals in your data. Or use Privacy mode for cookieless assignment.

🌐

Works with any landing page

Unbounce, Webflow, WordPress, Squarespace, custom HTML — if it has a URL, you can test it. SplitCheck works at the redirect level, so no changes to your landing pages are needed.

Simple, transparent pricing.

Start free. Upgrade when you need more tests or traffic.

Free

$0

forever

  • 1 active test
  • 5,000 redirects / mo
  • Statistical significance
  • GA4 integration
  • 3 privacy modes
  • Passthrough mode
Get started

Starter

$19

per month

  • 10 active tests
  • 50,000 redirects / mo
  • Statistical significance
  • GA4 integration
  • 3 privacy modes
  • Passthrough mode
Get started

Pro

$149

per month

  • Unlimited tests
  • 1M redirects / mo
  • Statistical significance
  • GA4 integration
  • 3 privacy modes
  • Passthrough mode
Get started

Stop sending traffic
to a coin flip.

Your next landing page test is 5 minutes away. Start free — no credit card, no setup call, no nonsense.

Create your first test →